Ecommerce development service
Ecommerce development for stores that sell to trade as well as the public.
Shopify or WooCommerce, chosen on what the catalogue has to do rather than what is fashionable. Trade pricing, account ordering, and stock levels that match the warehouse.
Trusted by Australian businesses and industry bodies
From people who’ve already paid us
What our clients say about working with us
Six years, 300-odd websites, and a habit of telling clients when they don’t need the thing they came in asking for.
Loved by businesses in 5+ countries
“Sarthak was amazing. He is certainly experienced and knows his stuff. He also considered my budget and stage of business and was honest about my options. You won't regret going with Sarthak. I couldn't be happier.”
“Really great experience working with Sarthak and his team. Work was delivered on time and to budget, despite numerous design requests and changes from our side. Sarthak went above and beyond to be available across multiple timezones to accommodate our team's locations and make sure we kept the project moving.”
“I hired this freelancer to conduct a full SEO audit and optimization of my website, and I am very satisfied with the results. The audit was detailed, clearly explained, and included specific recommendations covering technical aspects, content improvements, and site structure.”
Every review is public on our Freelancer profile.
What ecommerce development covers
Four parts of an online store that sells
Shopify stores
For catalogues up to a few thousand products, where you want the platform to carry payments, tax, hosting and card security. A theme built around your range and the way buyers filter it, not a bought one with the colours changed and six apps bolted on.
WooCommerce stores
When you need control of the checkout, prices that change by customer, or a catalogue sitting beside a large content site. It runs on WordPress, so the people who already write your pages do not learn a second system to add a product.
B2B and trade pricing
Price lists per customer tier, minimum order quantities, pack and carton sizes, purchase order checkout and account terms. Trade account applications you approve before any price is shown. The parts of wholesale that consumer platforms leave you to sort out by phone.
Learn more
Stock and accounting sync
Orders into Xero or MYOB, stock levels from Unleashed, Cin7 or Katana, labels and tracking from Australia Post or Sendle. Entered once and correct everywhere, so the store stops selling something that left the warehouse on Tuesday.
Pricing for ecommerce development
Ecommerce pricing for the store you run
Retail store
From A$4,500
Inc GST
A store on Shopify or WooCommerce with one price for everyone, built for a range a buyer needs to filter rather than scroll.
- Shopify or WooCommerce, recommended before you pay
- Custom theme built around your range
- Up to 50 products loaded by us
- Payments, GST and shipping zones configured
- Collections, filtering and product search
- GA4 ecommerce and conversion tracking
- Live in 21 days from product data
Trade store
From A$7,500
Inc GST
For businesses selling to both the public and account customers, where the price on the page depends on who is logged in.
Everything in Retail store and
- Up to 500 products loaded
- Customer groups with their own price lists
- Minimum order quantities and pack sizes
- Orders and invoices into Xero or MYOB
- Staging site for changes
- Core Web Vitals tuning on category pages
Wholesale platform
From A$12,000
Inc GST
Account applications, purchase order checkout and live stock, for a distributor or manufacturer whose customers order every week.
Everything in Trade store and
- Trade account applications with manual approval
- Purchase order and account terms checkout
- Stock sync with Unleashed, Cin7 or Katana
- Quick order pad and reorder from history
- CSV order upload for larger accounts
- Sales rep login with order-on-behalf
- Priority support for the first 90 days
Prices are in Australian dollars and include GST. Platform fees, payment processing and paid apps are billed to you by those providers. Product data entry beyond the included count is quoted per hundred products.
Top-rated for three good reasons
Businesses looking for ecommerce development in Australia choose us for reasons we can put a number against.
300+ websites, six years
Enough builds behind us to know what breaks, and enough of them still running to know what lasts. Trade, industrial, ecommerce and B2B.
One team, three disciplines
Design, development and search marketing under one roof. Most businesses this size pay three suppliers who have never spoken to each other, and nobody owns the result.
Published pricing, no lock-in
The price list is on the site before you call, builds are fixed price, and the monthly plans are month to month. You own the domain, hosting and code throughout.
Choosing a platform
The platform choice is a business decision
Shopify is the right answer for most retailers and the wrong one for most wholesalers. You get that recommendation on the first call, before you have paid for either, and the reasoning is four questions: how big the catalogue is, whether prices change by customer, what has to sync with the back office, and who edits the site on a Tuesday afternoon. Migrations off Magento, BigCommerce or Squarespace are quoted with the redirect map included.
- Shopify when the platform should carry payments, tax and hosting
- WooCommerce when prices change by customer or the content site is large
- You own the store account, the theme code and the product data
- Migrations keep the old URLs alive with 301 redirects
Selling to trade
Wholesale is not retail with a discount code
A trade buyer wants their price, their pack sizes, their account terms and last month's order on one screen. Most stores make them ring the office and wait for a price list as a PDF. Yours can show the right number the moment they log in, take the order against a purchase order, and pass it to the warehouse and to Xero without anyone retyping it.
- Log in to see your own price list, hidden from the public
- Reorder from history, or upload an order as a CSV
- Pay on account with a PO number, or by card
- Sales reps order on a customer's behalf from their own login
Offices & locations
Web design for Melbourne South-East, Newcastle, Geelong and Western Sydney
Ecommerce development service
Frequently asked questions
How much does an ecommerce website cost in Australia?
From A$4,500 inc GST for a retail store on Shopify or WooCommerce with up to 50 products loaded, payments and shipping configured. A trade store with customer-specific pricing and Xero sync starts at A$7,500, and a wholesale platform with account applications and live stock starts at A$12,000. Platform and payment fees are paid to those providers.
Shopify or WooCommerce?
Shopify for most retailers: it carries payments, tax, hosting and security for a monthly fee. WooCommerce for most wholesalers, and for anyone who needs customer-specific pricing, purchase order checkout or a large content site beside the store. You get a recommendation with the reasoning on the first call, not an invoice.
Can you connect the store to Xero or our inventory system?
Yes. Orders and invoices into Xero or MYOB are included from the Trade store tier, and stock sync with Unleashed, Cin7 or Katana from the Wholesale platform tier. On Shopify the same connections are usually made through the platform's own apps, which we configure and test as part of the build.
How long does it take?
21 days from the day we have your content. Content is almost always the bottleneck, and we will tell you that before we quote rather than after.
Do I have to move off WordPress?
No. We build on WordPress, Shopify, WooCommerce or Next.js depending on what the site needs to do. If your current site works and only needs one part fixed, we will say so.
Are we locked into a contract?
No. Builds are fixed price, and the monthly plans are month to month. You own the domain, hosting and code in your own accounts throughout.
Response time
One business day
What happens next
- 01Tell us what you need using the form.
- 02Book a 30-minute call straight after.
- 03We send back a scope and a fixed price.
Six years and 300-odd websites. We do the design, the build and the search marketing, so one team is accountable for whether the site actually brings you work.
Start a project