Branding and identity service
Branding that looks like a business you would trust with the job.
Logo, identity and the rules that keep it consistent across the site, the ute, the quote template and the trade show stand. Built to be used, not framed.
Trusted by Australian businesses and industry bodies
From people who’ve already paid us
What our clients say about working with us
Six years, 300-odd websites, and a habit of telling clients when they don’t need the thing they came in asking for.
Loved by businesses in 5+ countries
“Sarthak was amazing. He is certainly experienced and knows his stuff. He also considered my budget and stage of business and was honest about my options. You won't regret going with Sarthak. I couldn't be happier.”
“Really great experience working with Sarthak and his team. Work was delivered on time and to budget, despite numerous design requests and changes from our side. Sarthak went above and beyond to be available across multiple timezones to accommodate our team's locations and make sure we kept the project moving.”
“I hired this freelancer to conduct a full SEO audit and optimization of my website, and I am very satisfied with the results. The audit was detailed, clearly explained, and included specific recommendations covering technical aspects, content improvements, and site structure.”
Every review is public on our Freelancer profile.
What branding covers
Four parts of the identity work
Logo and mark
A wordmark and a mark that hold up at 16 pixels in a browser tab and two metres wide on a shed wall. Drawn as vectors, supplied in colour, mono and reverse, with clear space and minimum sizes written down so nobody has to guess.
Colour and type
A palette that passes contrast checks on a phone in daylight and prints close to what you approved, and a type pairing licensed for both web and print. Chosen for how they read on a quote and a sign, not for how they look on a mood board.
Brand guidelines
A short document your team and your sign writer will actually open. Logo use, colour values in RGB, CMYK and Pantone, type, tone of voice, and a page of examples of getting it wrong. Twelve to sixteen pages, not eighty.
Brand in use
Email signatures, quote and invoice templates, business cards, social profiles, uniforms and vehicle livery. This is where most identities come apart, so we set those up while the mark is still being drawn rather than a year after launch.
Pricing for branding
Branding pricing, published
Logo and identity
From A$2,000
Inc GST
A logo, a colour palette and a type pairing, with the files and the rules to use them consistently.
- Ninety-minute discovery workshop
- Three logo directions, one taken forward
- Final mark in colour, mono and reverse
- Vector, SVG, PNG and favicon files
- Colour palette with contrast checks
- Type pairing with the licensing sorted
- Two rounds of revisions
Brand kit
From A$3,500
Inc GST
The identity plus everything your team touches day to day, so the brand survives its first month in the wild.
Everything in Logo and identity and
- Brand guidelines, twelve to sixteen pages
- Tone of voice with written examples
- Business card and email signature
- Quote and invoice templates for Word or Xero
- Social profile and post templates
- Vehicle or signage layout for your signwriter
Brand and website
From A$6,000
Inc GST
The brand kit and a five-page website built to it, launched together so the new identity arrives everywhere at once.
Everything in Brand kit and
- Five-page website designed to the new identity
- Content management system
- Enquiry form, GA4 and Search Console
- Google Business Profile updated to match
- Launch checklist covering every touchpoint
- Live in 21 days from content
Prices are in Australian dollars and include GST. Trademark searches and registration are a separate legal step and we will point you to a trademark attorney for it. Font licences, stock photography and printing are billed at cost.
Top-rated for three good reasons
Businesses looking for branding in Australia choose us for reasons we can put a number against.
300+ websites, six years
Enough builds behind us to know what breaks, and enough of them still running to know what lasts. Trade, industrial, ecommerce and B2B.
One team, three disciplines
Design, development and search marketing under one roof. Most businesses this size pay three suppliers who have never spoken to each other, and nobody owns the result.
Published pricing, no lock-in
The price list is on the site before you call, builds are fixed price, and the monthly plans are month to month. You own the domain, hosting and code throughout.
Branding for B2B
A brand is what people recognise in a second
For a B2B business the identity has one job: make you look like the safe choice on a shortlist of three. That takes consistency more than cleverness. The same mark, the same colour and the same tone on the website, the quote, the invoice and the truck. Most businesses that come to us for a rebrand do not have a bad logo. They have six versions of it, and no rule about which one is right.
- A mark that survives a black-and-white scan and a hi-vis vest
- Colours that pass contrast checks on a phone in daylight
- Tone of voice a non-writer on your team can follow
- Templates for the documents buyers judge you on: quote and invoice
Brand and website together
Most rebrands start with a new website
A redesign is usually when a business notices the logo has drifted, the sign does not match the site, and nobody is sure which font is correct. Doing the identity and the build in one engagement means one set of decisions, one launch date, and no second round of fixes six months later. It also means paying once for the discovery work instead of twice.
- Identity signed off before site design starts
- Design system built from the brand tokens
- One launch date for site, signage and social
- Guidelines written from the finished site, so the examples are real
Offices & locations
Web design for Melbourne South-East, Newcastle, Geelong and Western Sydney
Branding and identity service
Frequently asked questions
How much does a logo cost in Australia?
Logo and identity starts at A$2,000 inc GST. That covers a discovery workshop, three directions, the finished mark in colour, mono and reverse, a colour palette, a type pairing and every source file. A full brand kit with guidelines and templates is from A$3,500, and brand plus a five-page website is from A$6,000.
Do we own the logo?
Yes. On final payment the copyright in the mark transfers to you, along with every source file in Illustrator and Figma format. Registering it as a trademark is a separate legal step, and we will point you to a trademark attorney, because a search is worth doing before you print anything.
Can you refresh our existing logo instead of replacing it?
Often that is the right call. If the mark already has recognition in your market we will redraw it properly, rebuild the file formats and put the palette, type and templates around it. A refresh is quoted in the same tier as a new identity and usually takes less time, because the hardest decision has already been made.
How long does it take?
21 days from the day we have your content. Content is almost always the bottleneck, and we will tell you that before we quote rather than after.
Do I have to move off WordPress?
No. We build on WordPress, Shopify, WooCommerce or Next.js depending on what the site needs to do. If your current site works and only needs one part fixed, we will say so.
Are we locked into a contract?
No. Builds are fixed price, and the monthly plans are month to month. You own the domain, hosting and code in your own accounts throughout.
Response time
One business day
What happens next
- 01Tell us what you need using the form.
- 02Book a 30-minute call straight after.
- 03We send back a scope and a fixed price.
Six years and 300-odd websites. We do the design, the build and the search marketing, so one team is accountable for whether the site actually brings you work.
Start a project